Digital Marketing Agency

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Digital Marketing Agency

Digital Marketing Agency of Digital Suvidha is a web and internet marketing agency that offers SEO services, PPC services, social media marketing services, web design services etc.

Digital Marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Digital marketing is a powerful new tool that you can use to reach out to your customers and prospects. Because of the ability to interact directly and converse with potential customers, this tool can be far more effective than traditional marketing.

Mastering online marketing is not easy. You need the help of a professional expert to come up with a winning strategy. Without a strategy, playing around with a blog, Facebook or Twitter will be useless. With the right strategy, these tools can bring new customers in and create loyal followers from present customers.

Key components:-

Website design (user experience)
Search engine optimization (SEO)
Pay per click (PPC)
Social media marketing (SMM)
Email marketing
Display advertising (banner ads)
Affiliate marketing
Content marketing

SEO:- Search engine optimization (SEO) is the process of optimizing a webpage to improve ranking and to achieve higher visibility in search engines.

Types of SEO

SEO is traditionally divided into two main areas

On Page Optimization – On-Page Optimization is a process of what can be done on the pages of a website in order to make it more search engine friendly to achieve good search engine ranking for targeted keywords.
Off Page Optimization – Off-page SEO is a process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it.

On- Page Optimization:-

On-Page optimization is one of the very first steps of SEO which every webmaster should look into.

This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc.
Proper on-page optimization for a website will not only rank well in a search engine but also increase the overall readability of the website for our visitors.
On page search engine optimization is the most important part in the process of SEO. It is said that if on page SEO is perfect, 70% job of the SEO is done and rest depends on the off page SEO.

ON Page Optimization consists of following-

url structure
website analysis
title tag
meta description
meta keywords
keywords density checking
Heading Tags(H1,H2,H3)
Broken Links Checking
HTML sitemap creation
Xml sitemap creation
Creation of Robots.txt
Google Analytics
Webmaster Tools
Image & video Optimization
Competitor Analysis
Keyword Research /Analysis
Internal/Inbound Links

OFF Page Optimization consists of following-

Directory Submissions
Blog Setup, Customization & Optimization (Web 2.0)
Blog Commenting
Blog Directory Submission (Manual)
Blog and Feed Submission to Ping Services
RSS Feed Syndication and Submissions
Article Submissions
Press Release Submissions
Social Bookmarking Profiles Creation & Bookmarking
Social Media Promotion & Promotion in Social Networking Sites
Classified Ads Submission
Local Business Listings
Yahoo Answers
Forum Posting
Link Exchange

Advantages of SEO:-

Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost-effective
Long-term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Global Reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24-hour marketing team and shop front

Disadvantages of SEO:-

Often, websites are never “indexed” by the search engines
After sites are indexed, often they are not indexed for specific keyword(s)
Website owners have no idea which search terms would really be best to drive traffic
Fresh content is very important, but hard to keep up with
Domain age plays a role
It’s hard work and time consuming
No one really understands how Google works
If your competition is high, it gets more difficult
Takes a long time to see the best results
The gestation period is long
Ongoing process

Also Read:

PPC:-

PPC definition:-

Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click’.

Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

Advantages:-

Get targeted visitors within hours (sometimes minutes)
Provides a path for search engine optimization
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
Easy implementation
Flexible

Disadvantages:-

Missing bulk of the traffic (focusing only on selected keywords)
No guarantees
Heavy competition
Less trusted
Expensive
Complicated
Click fraud
You pay regardless of any sales
Bidding war
Competitive keywords demand higher bids
Restricted to text and image ads
Traffic stops when you stop paying

Social Media Marketing(SMM):-

Social media is a medium and the medium is only a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

Advantages of SMM:-

Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Fun way to do business
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talking about?)
Create relationships with your customers
Campaigns have the ability to drive huge amounts of traffic
Supports traditional and other digital marketing campaigns

Disadvantages of SMM:-

Wrong strategy can hurt your reputation
More time consuming than SEO and PPC
Interaction is needed at each location point
No short-term ROI
No clear definition of social media ROI
Risk of negative comments
ORM processes are needed for big social media marketing campaigns.
Negative influence on worker productivity
Everything is public
Commit resources
Ineffective use = brand credibility loss

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